How Do I Compete Against Hospital-Physician-Corp Monopoly Attempts?
It sucks when Goliath doesn’t play fair. In every industry, there will be bigger players trying to leverage their resources to gain an advantage–this is not new. So it is with our industry. Corporations, hospitals and physicians will try and steer patients to their therapy services, and rightfully so. I acknowledge that there is an […]
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How to Sell Wellness & Elective Services
If you are not selling elective and wellness services well by now… you need to start soon. Practices that will grow into the future will not only offer traditional “therapy” services but elective and wellness services, and sell them well. Services such as… Stress Relief Fitness Performance Enhancement Massage Weight-Loss 830laser Yoga and more… Now […]
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Patients Hate it When You…
Loyalty is the foundation of a practice that’s independent and free. Without patient loyalty, you will always be wondering where your next patient will come from. It becomes a never ending search for more new souls to feed a machine that keeps eating up and spitting out lives. You will be chained down to your practice/business […]
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Marketing in the Summer
Marketing a Private Practice in the Summer is Done Very Differently! Summertime can be a tricky time for many physical therapy clinics. Most practices see a decrease in patient volume (not to mention more no-shows and cancellations). If you want to maintain a good healthy level of business during summer, it’s important to remember the […]
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Indecision = Death
The world of private practice, healthcare, consumer and physician mindset is changing so fast if you stand still you are as good as dead. What are you going to do?! You know there are things you HAVE to do, so why aren’t you doing it? You want to ‘wait and see’? …that’s called INDECISION. And […]
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