Loyalty is the foundation of a practice that’s independent and free. Without patient loyalty, you will always be wondering where your next patient will come from. It becomes a never ending search for more new souls to feed a machine that keeps eating up and spitting out lives. You will be chained down to your practice/business […]
Continue readingPrivate Practice Can Keep You Busy Doing the Wrong Things! Most failing practices seem to share a common denominator, the owner of the physical therapy private practice is not doing what he or she is supposed to be doing. The owner is wasting time. Time is more valuable than money. Money always comes and goes […]
Continue readingMarketing a Private Practice in the Summer is Done Very Differently! Summertime can be a tricky time for many physical therapy clinics. Most practices see a decrease in patient volume (not to mention more no-shows and cancellations). If you want to maintain a good healthy level of business during summer, it’s important to remember the […]
Continue readingYour physical therapy marketing ideas have to evolve. Important: if you are serious about growing your therapy private practice in this new century, you must read this entire page. Don’t limit your physical therapy marketing ideas to ‘old school’ ways. There are tons of mega sites that allow free advertising, promotions, and offers to consumers. Take […]
Continue readingPhysical Therapy Marketing Plan Secrets to Consumers Directly A physical therapy marketing plan that doesn’t target consumers directly isn’t a plan at all. One cannot sit around waiting for physicians to refer any longer. You must get up and take action! Why? Physicians are referring less due to the increased patient co-pays and deductibles (and lack of […]
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