How Do I Compete Against Hospital-Physician-Corp Monopoly Attempts?
It sucks when Goliath doesn’t play fair. In every industry, there will be bigger players trying to leverage their resources to gain an advantage–this is not new. So it is with our industry. Corporations, hospitals and physicians will try and steer patients to their therapy services, and rightfully so. I acknowledge that there is an […]
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How to Sell Wellness & Elective Services
If you are not selling elective and wellness services well by now… you need to start soon. Practices that will grow into the future will not only offer traditional “therapy” services but elective and wellness services, and sell them well. Services such as… Stress Relief Fitness Performance Enhancement Massage Weight-Loss 830laser Yoga and more… Now […]
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$10,000 Per Hour Secret for Those in Private Practice
Private Practice Can Keep You Busy Doing the Wrong Things! Most failing practices seem to share a common denominator, the owner of the physical therapy private practice is not doing what he or she is supposed to be doing. The owner is wasting time. Time is more valuable than money. Money always comes and goes […]
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A Physical Therapy Marketing Plan to Consumers Directly
Physical Therapy Marketing Plan Secrets to Consumers Directly A physical therapy marketing plan that doesn’t target consumers directly isn’t a plan at all. One cannot sit around waiting for physicians to refer any longer. You must get up and take action! Why? Physicians are referring less due to the increased patient co-pays and deductibles (and lack of […]
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