What’s Inside Your House?
Which do you want filling your practice? Patients gained through… Benefits of This Type of Patient Patients referred by family and friends: Spend 10x more money out of pocket than those gained by marketing/advertising. That’s why cash based practices primarily pursue this type of patient. Oh, and btw, the physical therapy private practice of the future […]
Continue reading
HIPAA “Beefing-Up” Enforcement
Is your practice at risk? Are your HIPAA forms and procedures in compliance? Most physical therapy practices are falling short and don’t even know it. HIPAA regulations are serious and not just mere technical compliance anymore. Patient privacy and protecting health information is a hot topic today and the U.S. Department of Health and Human Services said they will strengthen […]
Continue reading
You Should Be Scared About This…
The government is coming after you…even if you did nothing wrong. You never think about physical therapists as being a danger to society, or the country, but that’s the new campaign spearheaded by Medicare and the government. Physical therapists are the “flavor of the month” in the government’s pursuit for more monies in this never ending […]
Continue reading
Physicians Are Saying (and you will be surprised) …
Physical Therapy Marketing to Doctors Every so often, I like to survey doctors and find out what they are really thinking. It’s important to know how they think and what matters to them since that’s the first step in building loyalty. This is true in every relationship actually. I ask them several questions, but today I would […]
Continue reading
The Superbowl of Physical Therapy Business
Are you playing to win the “Superbowl of Physical Therapy Business” this year? Do you want to be the BEST place in your community for patients to get treated, the best place for physicians to refer, the best place for employees to work? At the end of the year, there will be a winner in […]
Continue reading