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Increase My Physical Therapy Prices, Really??

Don’t be negative. Should you decrease your physical therapy prices? Accept lower reimbursement? Spend more time and energy on sessions even when not/hardly getting paid? A lot of negative news is ringing throughout the physical therapy private practice world, but I want you to know…these are the best of times. There’s so much to be thankful for and so […]

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You Should Be Scared About This…

The government is coming after you…even if you did nothing wrong. You never think about physical therapists as being a danger to society, or the country, but that’s the new campaign spearheaded by Medicare and the government. Physical therapists are the “flavor of the month” in the government’s pursuit for more monies in this never ending […]

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How to Sell Wellness & Elective Services

If you are not selling elective and wellness services well by now… you need to start soon. Practices that will grow into the future will not only offer traditional “therapy” services but elective and wellness services, and sell them well. Services such as… Stress Relief Fitness Performance Enhancement Massage Weight-Loss 830laser Yoga and more… Now […]

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Marketing in the Summer

Marketing a Private Practice in the Summer is Done Very Differently! Summertime can be a tricky time for many physical therapy clinics. Most practices see a decrease in patient volume (not to mention more no-shows and cancellations).  If you want to maintain a good healthy level of business during summer, it’s important to remember the […]

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Is Physician Marketing Dead?

Let me start by saying I DON’T LIKE PHYSICIAN MARKETING. I remember when my first practice was failing and, as a last resort, I went door-to-door to physician offices almost every day.  I always had a sinking feeling in  my stomach when marketing to physicians. Not enough to make me vomit but definitely enough to […]

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