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Indecision = Death

The world of private practice, healthcare, consumer and physician mindset is changing so fast if you stand still you are as good as dead.  What are you going to do?!  You know there are things you HAVE to do, so why aren’t you doing it? You want to ‘wait and see’? …that’s called INDECISION. And […]

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Top 3 Policies You Must Have for Your Practice

Do you need a big thick folder on your shelf…collecting dust (aka Policies and Procedures manual)? I remember when I started my first practice in 1997 and was struggling. In desperation I went to past instructors for help and they would give me their policy and procedure manual saying, “Put your name and address on […]

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Why are reimbursements declining and patient premiums increasing?

United Healthcare CEO made the Forbes Highest Paid CEO’s list in 2012.  Making over $48,000,000 in just one single year.  Go to Forbes list. I’m not against people making money in this country.  Many make millions every year and it’s ok with me. It’s HOW insurance company CEO’s make their money that is appalling.  The […]

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A Physical Therapy Marketing Plan to Consumers Directly

Physical Therapy Marketing Plan Secrets to Consumers Directly A physical therapy marketing plan that doesn’t target consumers directly isn’t a plan at all.  One cannot sit around waiting for physicians to refer any longer. You must get up and take action! Why? Physicians are referring less due to the increased patient co-pays and deductibles (and lack of […]

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Physical Therapy Marketing to Physicians in 2013

Physical therapy marketing: SECRETS in 2013 Physical therapy marketing to physicians today is very different than it was even 2 years ago.  Long gone are the days where you went door to door to physician offices every six weeks and that was enough.  Long gone are the days where you simply got on insurance panels and that was enough.  Today […]

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