Physical Therapy Marketing to Doctors Every so often, I like to survey doctors and find out what they are really thinking. It’s important to know how they think and what matters to them since that’s the first step in building loyalty. This is true in every relationship actually. I ask them several questions, but today I would […]
Continue readingLoyalty is the foundation of a practice that’s independent and free. Without patient loyalty, you will always be wondering where your next patient will come from. It becomes a never ending search for more new souls to feed a machine that keeps eating up and spitting out lives. You will be chained down to your practice/business […]
Continue readingLet me start by saying I DON’T LIKE PHYSICIAN MARKETING. I remember when my first practice was failing and, as a last resort, I went door-to-door to physician offices almost every day. I always had a sinking feeling in my stomach when marketing to physicians. Not enough to make me vomit but definitely enough to […]
Continue readingPhysical therapy marketing to physicians: SECRETS in 2013 Physical therapy marketing to physicians today is very different than it was even 2 years ago. Long gone are the days where you went door to door to physician offices every six weeks and that was enough. Long gone are the days where you simply got on insurance panels and […]
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