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What’s Inside Your House?

Which do you want filling your practice? Patients gained through…   Benefits of This Type of Patient Patients referred by family and friends: Spend 10x more money out of pocket than those gained by marketing/advertising. That’s why cash based practices primarily pursue this type of patient. Oh, and btw, the physical therapy private practice of the future […]

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Physicians Are Saying (and you will be surprised) …

Physical Therapy Marketing to Doctors Every so often, I like to survey doctors and find out what they are really thinking. It’s important to know how they think and what matters to them since that’s the first step in building loyalty.  This is true in every relationship actually.  I ask them several questions, but today I would […]

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Why are you failing?

Some of you might take offense to the title of this post. You might be thinking, “I’m not FAILING!” and I understand your feeling. Let me put it another way… Are you where you want to be, where you should be, right now?  Your practice, your business (your life)?  If so, you are blessed.  If […]

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Is Physician Marketing Dead?

Let me start by saying I DON’T LIKE PHYSICIAN MARKETING. I remember when my first practice was failing and, as a last resort, I went door-to-door to physician offices almost every day.  I always had a sinking feeling in  my stomach when marketing to physicians. Not enough to make me vomit but definitely enough to […]

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A Physical Therapy Marketing Plan to Consumers Directly

Physical Therapy Marketing Plan Secrets to Consumers Directly A physical therapy marketing plan that doesn’t target consumers directly isn’t a plan at all.  One cannot sit around waiting for physicians to refer any longer. You must get up and take action! Why? Physicians are referring less due to the increased patient co-pays and deductibles (and lack of […]

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