Top 3 Reasons Physicians Stop Referring
Many physical therapy private practices are seeing a decline in physician referrals today. Even though a variety of reasons can explain the cause, our survey of over 100 physicians taught us something VERY important. Here they are: (1) PATIENT GOES BACK AND COMPLAINS It doesn’t matter what the complaint is. “They don’t take my insurance!”; “They […]
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Best Gifts for Physicians & Other Referral Sources
If you are not planning to send gifts to your referral sources this year, you might want to think again. Surveys show that it increases referrals when sending a Christmas gift or card. It’s important to remind people they are important to you by thinking about them during the holidays. It can help your business grow […]
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End of Year Reminders Work!
Timing is said to be everything in business. Remind all your past patients, as well as physicians, that this is the best time to come get their physical therapy care. Why? Because their benefits and deductibles will renew at the beginning of the year and the holidays can be a difficult time to fit in therapy […]
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Physicians Are Saying (and you will be surprised) …
Physical Therapy Marketing to Doctors Every so often, I like to survey doctors and find out what they are really thinking. It’s important to know how they think and what matters to them since that’s the first step in building loyalty. This is true in every relationship actually. I ask them several questions, but today I would […]
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Is Physician Marketing Dead?
Let me start by saying I DON’T LIKE PHYSICIAN MARKETING. I remember when my first practice was failing and, as a last resort, I went door-to-door to physician offices almost every day. I always had a sinking feeling in my stomach when marketing to physicians. Not enough to make me vomit but definitely enough to […]
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