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Increase My Physical Therapy Prices, Really??

Don’t be negative. Should you decrease your physical therapy prices? Accept lower reimbursement? Spend more time and energy on sessions even when not/hardly getting paid? A lot of negative news is ringing throughout the physical therapy private practice world, but I want you to know…these are the best of times. There’s so much to be thankful for and so […]

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HIPAA “Beefing-Up” Enforcement

Is your practice at risk? Are your HIPAA forms and procedures in compliance? Most physical therapy practices are falling short and don’t even know it. HIPAA regulations are serious and not just mere technical compliance anymore. Patient privacy and protecting health information is a hot topic today and the U.S. Department of Health and Human Services said they will strengthen […]

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How Do I Compete Against Hospital-Physician-Corp Monopoly Attempts?

It sucks when Goliath doesn’t play fair. In every industry, there will be bigger players trying to leverage their resources to gain an advantage–this is not new. So it is with our industry. Corporations, hospitals and physicians will try and steer patients to their therapy services, and rightfully so.  I acknowledge that there is an […]

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Patients Hate it When You…

Loyalty is the foundation of a practice that’s independent and free. Without patient loyalty, you will always be wondering where your next patient will come from.  It becomes a never ending search for more new souls to feed a machine that keeps eating up and spitting out lives. You will be chained down to your practice/business […]

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A Physical Therapy Marketing Plan to Consumers Directly

Physical Therapy Marketing Plan Secrets to Consumers Directly A physical therapy marketing plan that doesn’t target consumers directly isn’t a plan at all.  One cannot sit around waiting for physicians to refer any longer. You must get up and take action! Why? Physicians are referring less due to the increased patient co-pays and deductibles (and lack of […]

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