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Tag Archives for " niche marketing "

What’s Inside Your House?

Which do you want filling your practice? Patients gained through…   Benefits of This Type of Patient Patients referred by family and friends: Spend 10x more money out of pocket than those gained by marketing/advertising. That’s why cash based practices primarily pursue this type of patient. Oh, and btw, the physical therapy private practice of the future […]

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Why are you failing?

Some of you might take offense to the title of this post. You might be thinking, “I’m not FAILING!” and I understand your feeling. Let me put it another way… Are you where you want to be, where you should be, right now?  Your practice, your business (your life)?  If so, you are blessed.  If […]

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Indecision = Death

The world of private practice, healthcare, consumer and physician mindset is changing so fast if you stand still you are as good as dead.  What are you going to do?!  You know there are things you HAVE to do, so why aren’t you doing it? You want to ‘wait and see’? …that’s called INDECISION. And […]

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Physical Therapy Marketing to Physicians in 2013

Physical therapy marketing to physicians: SECRETS in 2013 Physical therapy marketing to physicians today is very different than it was even 2 years ago.  Long gone are the days where you went door to door to physician offices every six weeks and that was enough.  Long gone are the days where you simply got on insurance panels and […]

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