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What’s Inside Your House?

Which do you want filling your practice? Patients gained through…   Benefits of This Type of Patient Patients referred by family and friends: Spend 10x more money out of pocket than those gained by marketing/advertising. That’s why cash based practices primarily pursue this type of patient. Oh, and btw, the physical therapy private practice of the future will be 50% cash based. Costs 5x less to get than ones gained through advertising. Get better 3x faster than typical patients …

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HIPAA “Beefing-Up” Enforcement

… specifically, a statement on disclosure policy on psychotherapy notes (if your practice records or maintains such notes) Include a statement informing the patient that authorization will be obtained prior to using and/or disclosing PHI for marketing purposes, or sale of PHI. Add a statement that informs the patient that other uses and disclosures not described in your NPP will be made only with authorization. If your practice engages in fundraising activities, explain that the patient may be …

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How Do I Compete Against Hospital-Physician-Corp Monopoly Attempts?

… out-of-network” form, have them write letters stating the importance of their freedom and right to choose. If patients/customers are loyal to you, they will take a minute to send these letters. *Make sure to check with your local state board. 6) Stop Sitting and Waiting For Referrals That strategy of going out “marketing” to physicians every 6-weeks is dead. The bottom line is we are in the age of consumerism where consumers are exercising their right to choose more than ever. …

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Physicians Are Saying (and you will be surprised) …

Physical Therapy marketing to Doctors Every so often, I like to survey doctors and find out what they are really thinking. It’s important to know how they think and what matters to them since that’s the first step in building loyalty.  This is true in every relationship actually.  I ask them several questions, but today I would like to share their response to this very important question, “What can a therapist do to get you to send patients?” In years past, the top …

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Patients Hate it When You…

… next patient will come from. That’s no way to live a life. These kind of testimonies will start coming in once you create experiences and build loyalty (instead of merely treating patients). A referred patient (from prior patients) costs 5 times less, spends 10 times more, and improves 2 times faster than conventional patients. Which do you want filling up the foundation of your practice, patients from “marketing” efforts or referred one’s from existing patients that …

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