Which do you want filling your practice? Patients gained through… Benefits of This Type of Patient Patients referred by family and friends: Spend 10x more money out of pocket than those gained by marketing/advertising. That’s why cash based practices primarily pursue this type of patient. Oh, and btw, the physical therapy private practice of the future […]
Continue readingIt sucks when Goliath doesn’t play fair. In every industry, there will be bigger players trying to leverage their resources to gain an advantage–this is not new. So it is with our industry. Corporations, hospitals and physicians will try and steer patients to their therapy services, and rightfully so. I acknowledge that there is an […]
Continue readingLoyalty is the foundation of a practice that’s independent and free. Without patient loyalty, you will always be wondering where your next patient will come from. It becomes a never ending search for more new souls to feed a machine that keeps eating up and spitting out lives. You will be chained down to your practice/business […]
Continue readingAre you playing to win the “Superbowl of Physical Therapy Business” this year? Do you want to be the BEST place in your community for patients to get treated, the best place for physicians to refer, the best place for employees to work? At the end of the year, there will be a winner in […]
Continue readingThe world of private practice, healthcare, consumer and physician mindset is changing so fast if you stand still you are as good as dead. What are you going to do?! You know there are things you HAVE to do, so why aren’t you doing it? You want to ‘wait and see’? …that’s called INDECISION. And […]
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