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Tag Archives for " family and friends "

How to Get Patients to Choose You

  “If prospects IDENTIFY with you, they’ll come in. If they LIKE you, they’ll come back. If they LOVE you, they’ll bring in family and friends.” -JamesPT HOW TO get prospective patients to… Identify with you: People identify with real people. If you want people to CHOOSE you, share more than just your schooling, credentials, specialties […]

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What’s Inside Your House?

Which do you want filling your practice? Patients gained through…   Benefits of This Type of Patient Patients referred by family and friends: Spend 10x more money out of pocket than those gained by marketing/advertising. That’s why cash based practices primarily pursue this type of patient. Oh, and btw, the physical therapy private practice of the future […]

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How Do I Compete Against Hospital-Physician-Corp Monopoly Attempts?

It sucks when Goliath doesn’t play fair. In every industry, there will be bigger players trying to leverage their resources to gain an advantage–this is not new. So it is with our industry. Corporations, hospitals and physicians will try and steer patients to their therapy services, and rightfully so.  I acknowledge that there is an […]

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Indecision = Death

The world of private practice, healthcare, consumer and physician mindset is changing so fast if you stand still you are as good as dead.  What are you going to do?!  You know there are things you HAVE to do, so why aren’t you doing it? You want to ‘wait and see’? …that’s called INDECISION. And […]

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Physical Therapy Marketing to Physicians in 2013

Physical therapy marketing: SECRETS in 2013 Physical therapy marketing to physicians today is very different than it was even 2 years ago.  Long gone are the days where you went door to door to physician offices every six weeks and that was enough.  Long gone are the days where you simply got on insurance panels and that was enough.  Today […]

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