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Direct Access Marketing Tips

PLAY PODCAST:  Subscribe iTunes We, as therapists, do not like selling, advertising, PR or marketing. But direct access marketing of our services is becoming more important than ever for the growth of our practice. And during down seasons (like the summer), it’s more important than ever to give your community a reason to think about your practice and […]

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Physical Therapy As Primary Care

Are we in the midst of historic times for our physical therapy profession? Will physical therapists become primary care specialists? Physical therapy as primary care specialists for musculoskeletal conditions and ailments appears to be rapidly gaining momentum. Even though the American Medical Association might not think it’s a good idea, consumer opinion and research appears to be proving otherwise […]

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