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What’s Inside Your House?

Which do you want filling your practice? Patients gained through…   Benefits of This Type of Patient Patients referred by family and friends: Spend 10x more money out of pocket than those gained by marketing/advertising. That’s why cash based practices primarily pursue this type of patient. Oh, and btw, the physical therapy private practice of the future […]

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You Should Be Scared About This…

The government is coming after you…even if you did nothing wrong. You never think about physical therapists as being a danger to society, or the country, but that’s the new campaign spearheaded by Medicare and the government. Physical therapists are the “flavor of the month” in the government’s pursuit for more monies in this never ending […]

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Is Physician Marketing Dead?

Let me start by saying I DON’T LIKE PHYSICIAN MARKETING. I remember when my first practice was failing and, as a last resort, I went door-to-door to physician offices almost every day.  I always had a sinking feeling in  my stomach when marketing to physicians. Not enough to make me vomit but definitely enough to […]

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Why are reimbursements declining and patient premiums increasing?

United Healthcare CEO made the Forbes Highest Paid CEO’s list in 2012.  Making over $48,000,000 in just one single year.  Go to Forbes list. I’m not against people making money in this country.  Many make millions every year and it’s ok with me. It’s HOW insurance company CEO’s make their money that is appalling.  The […]

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Physical Therapy Marketing to Physicians in 2013

Physical therapy marketing: SECRETS in 2013 Physical therapy marketing to physicians today is very different than it was even 2 years ago.  Long gone are the days where you went door to door to physician offices every six weeks and that was enough.  Long gone are the days where you simply got on insurance panels and that was enough.  Today […]

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