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Why are you failing?

Some of you might take offense to the title of this post. You might be thinking, “I’m not FAILING!” and I understand your feeling. Let me put it another way… Are you where you want to be, where you should be, right now?  Your practice, your business (your life)?  If so, you are blessed.  If […]

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Marketing in the Summer

Marketing a Private Practice in the Summer is Done Very Differently! Summertime can be a tricky time for many physical therapy clinics. Most practices see a decrease in patient volume (not to mention more no-shows and cancellations).  If you want to maintain a good healthy level of business during summer, it’s important to remember the […]

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Top 3 Policies You Must Have for Your Practice

Do you need a big thick folder on your shelf…collecting dust (aka Policies and Procedures manual)? I remember when I started my first practice in 1997 and was struggling. In desperation I went to past instructors for help and they would give me their policy and procedure manual saying, “Put your name and address on […]

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Is Physician Marketing Dead?

Let me start by saying I DON’T LIKE PHYSICIAN MARKETING. I remember when my first practice was failing and, as a last resort, I went door-to-door to physician offices almost every day.  I always had a sinking feeling in  my stomach when marketing to physicians. Not enough to make me vomit but definitely enough to […]

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Why are reimbursements declining and patient premiums increasing?

United Healthcare CEO made the Forbes Highest Paid CEO’s list in 2012.  Making over $48,000,000 in just one single year.  Go to Forbes list. I’m not against people making money in this country.  Many make millions every year and it’s ok with me. It’s HOW insurance company CEO’s make their money that is appalling.  The […]

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