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Increase My Physical Therapy Prices, Really??

… is getting. –James Ko, PT Many are making mistakes. Many are lowering their prices and nearly giving away their services for free. That doesn’t work. It sends the wrong message. Don’t let anyone dictate your worth, not the economy, insurance companies, no one. Misconceptions to Avoid: “My community is low-income, they will never pay out-of-pocket for their therapy.” Never judge a book by it’s cover and do NOT underestimate what an individual thinks is …

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What’s Inside Your House?

… people? Do you train them? Do you have a company culture? Are your patients a community of loyal members or do they forget about you the instant they walk out the door? Common Causes of Poor Team Spirit and Training 1) You Don’t Have Time You are doing too much; treating patients; marketing to physicians; paying bills; raising a family.  But if you want to grow your practice you must make time for training.  It has many benefits. It’s an investment, not a task or an expense or …

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How Do I Compete Against Hospital-Physician-Corp Monopoly Attempts?

It sucks when Goliath doesn’t play fair. In every industry, there will be bigger players trying to leverage their resources to gain an advantage–this is not new. So it is with our industry. Corporations, hospitals and physicians will try and steer patients to their therapy services, and rightfully so.  I acknowledge that there is an argument of ‘conflict of interest’ but that’s not the purpose of this blog post. I want to focus on… “How does a small …

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How to Sell Wellness & Elective Services

… patient (since insurance doesn’t cover it). Not only do I make money, with something I went to school for and worked hard to learn, but patients value my time and expertise even more than before…go figure. (On a side-note… another benefit to selling wellness/elective services is you begin to rely less on physician referrals. Once you start promoting performance enhancement, massage, yoga, etcetera, you will start getting more of the community seeking you out. Most people …

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Patients Hate it When You…

… offices). That’s no way to live a life, or run a business. “Stop trying to grow a business and start BUILDING A community.” -James Ko, PT What is loyalty? In the purest sense of the word it’s when a patient says (or thinks), “I don’t care about anyone else out there…I just love you. And that is why I continue to do business with you, FOR LIFE …and bring in family, friends, neighbors, and strangers.” I try to get patients ADDICTED to me. …

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