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What’s Inside Your House?

Which do you want filling your practice? Patients gained through…   Benefits of This Type of Patient Patients referred by family and friends: Spend 10x more money out of pocket than those gained by marketing/advertising. That’s why cash based practices primarily pursue this type of patient. Oh, and btw, the physical therapy private practice of the future will be 50% cash based. Costs 5x less to get than ones gained through advertising. Get better 3x faster than typical patients …

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HIPAA “Beefing-Up” Enforcement

Is your practice at risk? Are your HIPAA forms and procedures in compliance? Most physical therapy practices are falling short and don’t even know it. HIPAA regulations are serious and not just mere technical compliance anymore. Patient privacy and protecting health information is a hot topic today and the U.S. Department of Health and Human Services said they will strengthen patient privacy protections, give patients greater control over their health records, and beef up the …

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You Should Be Scared About This…

The government is coming after you…even if you did nothing wrong. You never think about physical therapists as being a danger to society, or the country, but that’s the new campaign spearheaded by Medicare and the government. Physical therapists are the “flavor of the month” in the government’s pursuit for more monies in this never ending saga of Medicare running out of money. Considering that these fines are running into the millions and possible prison …

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How Do I Compete Against Hospital-Physician-Corp Monopoly Attempts?

It sucks when Goliath doesn’t play fair. In every industry, there will be bigger players trying to leverage their resources to gain an advantage–this is not new. So it is with our industry. Corporations, hospitals and physicians will try and steer patients to their therapy services, and rightfully so.  I acknowledge that there is an argument of ‘conflict of interest’ but that’s not the purpose of this blog post. I want to focus on… “How does a small …

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Physicians Are Saying (and you will be surprised) …

Physical Therapy Marketing to Doctors Every so often, I like to survey doctors and find out what they are really thinking. It’s important to know how they think and what matters to them since that’s the first step in building loyalty.  This is true in every relationship actually.  I ask them several questions, but today I would like to share their response to this very important question, “What can a therapist do to get you to send patients?” In years past, the top …

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