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HIPAA “Beefing-Up” Enforcement

Is your practice at risk? Are your HIPAA forms and procedures in compliance? Most physical therapy practices are falling short and don’t even know it. HIPAA regulations are serious and not just mere technical compliance anymore. Patient privacy and protecting health information is a hot topic today and the U.S. Department of Health and Human Services said they will strengthen […]

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Patients Hate it When You…

Loyalty is the foundation of a practice that’s independent and free. Without patient loyalty, you will always be wondering where your next patient will come from.  It becomes a never ending search for more new souls to feed a machine that keeps eating up and spitting out lives. You will be chained down to your practice/business […]

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Is Physician Marketing Dead?

Let me start by saying I DON’T LIKE PHYSICIAN MARKETING. I remember when my first practice was failing and, as a last resort, I went door-to-door to physician offices almost every day.  I always had a sinking feeling in  my stomach when marketing to physicians. Not enough to make me vomit but definitely enough to […]

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Physical Therapy Marketing Ideas on Mega Free Sites

Your physical therapy marketing have to evolve. Important:  if you are serious about growing your therapy private practice in this new century, you must read this entire page. Don’t limit your physical therapy marketing ideas to ‘old school’ ways.  There are tons of mega sites that allow free advertising, promotions, and offers to consumers.  Take advantage of these […]

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