It sucks when Goliath doesn’t play fair. In every industry, there will be bigger players trying to leverage their resources to gain an advantage–this is not new. So it is with our industry. Corporations, hospitals and physicians will try and steer patients to their therapy services, and rightfully so. I acknowledge that there is an […]
Continue readingYour physical therapy marketing ideas have to evolve. Important: if you are serious about growing your therapy private practice in this new century, you must read this entire page. Don’t limit your physical therapy marketing ideas to ‘old school’ ways. There are tons of mega sites that allow free advertising, promotions, and offers to consumers. Take […]
Continue readingPhysical Therapy Marketing Plan Secrets to Consumers Directly A physical therapy marketing plan that doesn’t target consumers directly isn’t a plan at all. One cannot sit around waiting for physicians to refer any longer. You must get up and take action! Why? Physicians are referring less due to the increased patient co-pays and deductibles (and lack of […]
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