What’s Inside Your House?
Which do you want filling your practice? Patients gained through… Benefits of This Type of Patient Patients referred by family and friends: Spend 10x more money out of pocket than those gained by marketing/advertising. That’s why cash based practices primarily pursue this type of patient. Oh, and btw, the physical therapy private practice of the future […]
Continue reading
Is Physician Marketing Dead?
Let me start by saying I DON’T LIKE PHYSICIAN MARKETING. I remember when my first practice was failing and, as a last resort, I went door-to-door to physician offices almost every day. I always had a sinking feeling in my stomach when marketing to physicians. Not enough to make me vomit but definitely enough to […]
Continue reading