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Increase My Physical Therapy Prices, Really??

Don’t be negative. Should you decrease your physical therapy prices? Accept lower reimbursement? Spend more time and energy on sessions even when not/hardly getting paid? A lot of negative news is ringing throughout the physical therapy private practice world, but I want you to know…these are the best of times. There’s so much to be thankful for and so […]

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What’s Inside Your House?

Which do you want filling your practice? Patients gained through…   Benefits of This Type of Patient Patients referred by family and friends: Spend 10x more money out of pocket than those gained by marketing/advertising. That’s why cash based practices primarily pursue this type of patient. Oh, and btw, the physical therapy private practice of the future […]

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How Do I Compete Against Hospital-Physician-Corp Monopoly Attempts?

It sucks when Goliath doesn’t play fair. In every industry, there will be bigger players trying to leverage their resources to gain an advantage–this is not new. So it is with our industry. Corporations, hospitals and physicians will try and steer patients to their therapy services, and rightfully so.  I acknowledge that there is an […]

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Physicians Are Saying (and you will be surprised) …

Physical Therapy Marketing to Doctors Every so often, I like to survey doctors and find out what they are really thinking. It’s important to know how they think and what matters to them since that’s the first step in building loyalty.  This is true in every relationship actually.  I ask them several questions, but today I would […]

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$10,000 Per Hour Secret for Those in Private Practice

Private Practice Can Keep You Busy Doing the Wrong Things! Most failing practices seem to share a common denominator, the owner of the physical therapy private practice is not doing what he or she is supposed to be doing. The owner is wasting time. Time is more valuable than money. Money always comes and goes […]

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