It sucks when Goliath doesn’t play fair. In every industry, there will be bigger players trying to leverage their resources to gain an advantage–this is not new. So it is with our industry. Corporations, hospitals and physicians will try and steer patients to their therapy services, and rightfully so. I acknowledge that there is an […]
Continue readingDo you need a big thick folder on your shelf…collecting dust (aka Policies and Procedures manual)? I remember when I started my first practice in 1997 and was struggling. In desperation I went to past instructors for help and they would give me their policy and procedure manual saying, “Put your name and address on […]
Continue readingLet me start by saying I DON’T LIKE PHYSICIAN MARKETING. I remember when my first practice was failing and, as a last resort, I went door-to-door to physician offices almost every day. I always had a sinking feeling in my stomach when marketing to physicians. Not enough to make me vomit but definitely enough to […]
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