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The Superbowl of Physical Therapy Business

Are you playing to win the “Superbowl of Physical Therapy Business” this year? Do you want to be the BEST place in your community for patients to get treated, the best place for physicians to refer, the best place for employees to work? At the end of the year, there will be a winner in […]

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Is Physician Marketing Dead?

Let me start by saying I DON’T LIKE PHYSICIAN MARKETING. I remember when my first practice was failing and, as a last resort, I went door-to-door to physician offices almost every day.  I always had a sinking feeling in  my stomach when marketing to physicians. Not enough to make me vomit but definitely enough to […]

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Why are reimbursements declining and patient premiums increasing?

United Healthcare CEO made the Forbes Highest Paid CEO’s list in 2012.  Making over $48,000,000 in just one single year.  Go to Forbes list. I’m not against people making money in this country.  Many make millions every year and it’s ok with me. It’s HOW insurance company CEO’s make their money that is appalling.  The […]

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A Physical Therapy Marketing Plan to Consumers Directly

Physical Therapy Marketing Plan Secrets to Consumers Directly A physical therapy marketing plan that doesn’t target consumers directly isn’t a plan at all.  One cannot sit around waiting for physicians to refer any longer. You must get up and take action! Why? Physicians are referring less due to the increased patient co-pays and deductibles (and lack of […]

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Physical Therapy Marketing to Physicians in 2013

Physical therapy marketing to physicians: SECRETS in 2013 Physical therapy marketing to physicians today is very different than it was even 2 years ago.  Long gone are the days where you went door to door to physician offices every six weeks and that was enough.  Long gone are the days where you simply got on insurance panels and […]

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