The world of private practice, healthcare, consumer and physician mindset is changing so fast if you stand still you are as good as dead. What are you going to do?! You know there are things you HAVE to do, so why aren’t you doing it? You want to ‘wait and see’? …that’s called INDECISION. And today “indecision” will lead you, your practice, to death.
Here are the top 3 decisions you MUST make today:
1. What elective service will you promote aggressively to your community?
If you are not offering massage, fitness, weight-loss, yoga, pilates, stress-relief, group fitness (or dance lesson for all I care) you are missing out. People want this stuff! Offer it, get them in, then convert them and their family and friends into your therapy. You know you have to do this. You’ve been thinking about it for awhile. But now’s the time! If you don’t you will lose big!
Later I’ll show you how this decision leads to bigger and better opportunities. Follow my blog to learn more, coming soon!
2. What therapy niche will I carve out for myself to physicians and the medical community?
Oh my gosh, what are you waiting for?! How long are you going to be content with staying PALATABLE? We have too many ‘palatable’ therapists today! They don’t stand out for anything, mediocre, boring, benign, … you get the point. Start reaching, start standing out, start being exciting! Damn it! What do you LOVE treating…spine, knees, arthritis, children, post-op, shoulders, what? Pick a flavor or be dull. Make a decision or be insignificant. M A K E A D E C I S I O N ! ! !
This too will lead to other opportunities to take your practice to another level. More coming soon.
3. Fire her! Yes, you heard me…fire her.
What are you waiting for? You know you are not happy with her. You know she’s hurting you and your business. What do you need, a slap in the face?! Fire her. You should LOVE the people in your organization and in the roles they fulfill. If you don’t, you need to replace them ASAP. The longer you wait, the longer you stay OFF TRACK! It’s your job, as the captain, to make the hard decisions. It’s your job to look out for the welfare of the entire organization. People are counting on you. Do your job!
Indecision = Death
You guys, the time is now. You can’t wait around, sit around, mope around any longer. You MUST act! Or you will die. Failure is giving you a chance to avoid it right now. Will you avoid it? Will you decide and act? It’s your choice. I hope you make the right one…
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