Physical Therapy Marketing Archives

Don’t Chase Money, Increase Your Influence Instead

Oftentimes it’s the small changes that lead to the greatest rewards in business. October is here and as fall begins, people become more emotional. They long for true stories–authentic and inspirational, real, genuine. Don’t chase after money. It sets the wrong tone. It’s the wrong mindset to have. Meaning, don’t aggressively feature or highlight your […]

Do You Want Good Staff or GREAT Staff?

There’s a big difference between “Fair” and “Good” staff. And there’s even a bigger difference from “Good” and “GREAT” staff. Which do you prefer for your business? What sort of consequences can staff have on your clinic? There are 1 of 4 things that will happen and it’s based on the impression your staff makes […]

Top Reason You’re NOT Getting More Patients off the INTERNET

The top practices are getting over 50% of their new patients off the internet. What are they doing that you’re not? NUMBER 1: First of all, their website loads very quickly on phone, ipad and tablets. Why is this important? Studies show that if you’re site doesn’t load in less than 4-5 seconds, MOST will […]

Top 3 Reasons Physicians Stop Referring

Many physical therapy private practices are seeing a decline in physician referrals today. Even though a variety of reasons can explain the cause, our survey of over 100 physicians taught us something VERY important. Here they are: (1) PATIENT GOES BACK AND COMPLAINS It doesn’t matter what the complaint is. “They don’t take my insurance!”; “They […]

Direct Access Marketing Tips

PLAY PODCAST: Subscribe iTunes We, as therapists, do not like selling, advertising, PR or marketing. But direct access marketing of our services is becoming more important than ever for the growth of our practice. And during down seasons (like the summer), it’s more important than ever to give your community a reason to think about your practice and […]

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