Best Gifts for Physicians & Other Referral Sources

If you are not planning to send gifts to your referral sources this year, you might want to think again. Surveys show that it increases referrals when sending a Christmas gift or card. It’s important to remind people they are important to you by thinking about them during the holidays. It can help your business grow (not to mention your family/friend relationships as well).

Disclaimer: Keep your gifts under $30. Many doctor’s will give away higher priced gifts to avoid even a semblance of a “fee for referral” violation.

Here are the top 5 gifts most DESIRED by your referral sources:

Best Gift to Give Physicians

Best Gift to Give Physicians

1. Wine

Doctors, and office managers, love getting wine. Make even a greater impression by putting your own company label on them.

View a sample customized bottle from Flex Physical Therapy!

doctor christmas gift

2. Chocolates

Everyone loves chocolates. It makes people happy and it tastes great! Create an impression by putting your logo or company tagline on them.

3. Anatomy Flip Charts

All doctors love these, especially orthopedists. Help them do their job easier and they will love you!

4. Informative Brochures/Handouts

Quick handouts that physicians can give to their patients suffering from pain/soreness/stiffness, that instructs them on self-care and basic movements/stretches, can go a long way to building relationships that last! If you don’t have such quick handouts, start making them. It’s a great activity during downtime for your staff. Get them professionally printed with your practice info on them and give to physicians.

5. Massage certificates for their staff

Physicians love being able to give their staff gifts (that are free to them)! 30-minute massage certificates are a great way to get their staff into your facility and subsequently talking about you. Make sure to specify that it’s for the doctor to give away to their staff. The physician themselves typically won’t redeem for themselves unless they too have a pain or soreness.


TIP: At the very least, send a Christmas card. If it has a photo of you and your team even better! Helping your referral sources “put a face to the name” is known to increase referrals. See sample below.

Having a Picture of Your Staff Leads to More Referrals!



Good luck! And I wish you a Merry Christmas!

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James Ko

I believe... "It's not the strongest practices that survive and grow, nor the most intelligent, but the ones most adaptable to change." I'm a physical therapist, private practice owner, and founder of IndeFree Association. I like reading James Patterson, Nicholas Sparks, enjoy golfing and playing guitar. I love playing with Mac and Cozy! For over 15 years, I've helped thousands of practices grow and succeed. This is my dedication.

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