James Ko

Author Archives: James Ko

Is Physician Marketing Dead?

Let me start by saying I DON’T LIKE PHYSICIAN MARKETING. I remember when my first practice was failing and, as a last resort, I went door-to-door to physician offices almost every day.  I always had a sinking feeling in  my stomach when marketing to physicians. Not enough to make me vomit but definitely enough to […]

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Why are reimbursements declining and patient premiums increasing?

United Healthcare CEO made the Forbes Highest Paid CEO’s list in 2012.  Making over $48,000,000 in just one single year.  Go to Forbes list. I’m not against people making money in this country.  Many make millions every year and it’s ok with me. It’s HOW insurance company CEO’s make their money that is appalling.  The […]

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Physical Therapy Billing G Codes Made Easy!

Physical Therapy Billing G Codes may seem to be a big burden for therapy clinics but it doesn’t have to be. Medicare Will Require G-Codes and C-Modifiers be Included on the Claim All physical therapy billing, as well as occupational therapy and speech therapy billing, will have to include functional reporting G codes and C […]

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Physical Therapy Marketing Ideas on Mega Free Sites

Your physical therapy marketing ideas have to evolve. Important:  if you are serious about growing your therapy private practice in this new century, you must read this entire page. Don’t limit your physical therapy marketing ideas to ‘old school’ ways.  There are tons of mega sites that allow free advertising, promotions, and offers to consumers.  Take […]

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A Physical Therapy Marketing Plan to Consumers Directly

Physical Therapy Marketing Plan Secrets to Consumers Directly A physical therapy marketing plan that doesn’t target consumers directly isn’t a plan at all.  One cannot sit around waiting for physicians to refer any longer. You must get up and take action! Why? Physicians are referring less due to the increased patient co-pays and deductibles (and lack of […]

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